Today, I am a Sound Therapist, Hypnotherapist, Shamanic Practitioner, Meditation Guide, Reiki Master, Yoga Teacher, Movement Facilitator, and, as I like to call it, a freedom-of-mind activist. I love sharing the wisdom, tools, and stories I’ve collected from the greatest university of all: life.

I am also a tune selector, teacher, and self-proclaimed rebel by nature. 

I’m a free spirit who follows her intuition and heart, manifesting the dreams I dare to imagine. My intention is to live lovingly in the present moment and to inspire others to live a life on their own terms. 

Roots & Early Life

I was born Geniene Azalea Fendi (yes, like the handbag) in 1979 to a Birkenhead mother and a Baghdad father. My early and teenage years were marked by trauma, isolation, and a desperate search for escape. By my early teens, alcohol, cigarettes, and recreational drugs had become part of my life.

Outwardly, I could flick the switch and perform as an extrovert, masking the depression and anxiety I carried. I was bullied at school, prescribed countless medications that never addressed the root cause, and left feeling unseen and unheard.

The Hustle Years

After school, I discovered I had a knack for making money. My first side hustle was flying to Dubai to buy designer handbags and clothes, then selling them on eBay for a profit.

In 2001, aged 21, I set off for a year in Australia, my first real taste of extended travel with detours through Thailand, Malaysia, and Bali before they were on the mainstream tourist trail. That year lit a fire in me that has never gone out.

Back in the UK, just after turning 23, I invested my £1,000 savings into my first property. It cost £37,000. Within a year, it had tripled in value, and within three years, I owned three apartments. I’d caught the entrepreneurial bug.

Corporate Success & Burnout

For most of my career, I worked in sales, PR, and business development in recruitment, radio, hotels, cosmetic surgery, cars, art, music, magazines, and retail.

I started my own Public Relations business, building a client list that included Liverpool’s Hard Days Night Hotel, The Living Room, Tracey Bell, Kasbah, Bakchich, Signature Living, Deliveroo, CAU, and Cafe Sports England. I launched venues, threw parties, built networks, won awards annnnnd burned myself out.

The drinking, taking drugs, partying, relationship breakdowns, and family crises took their toll. I was outwardly successful but inwardly unwell.

The Turning Point

In the midst of personal crisis around 2014, I met a meditation teacher, a former Buddhist monk, who taught me one-on-one. Meditation became my lifeline. One profound session brought an angelic experience in which I was told I would become a healer, learn telepathy and teleportation, and that my depression was linked to a dopamine deficiency. I was having a profound spiritual awakening

I discovered plant medicines, began daily Reiki practice, deepened my spiritual studies, and questioned everything I’d been taught about how the world works. A pivotal connection with Law of Attraction teacher Linda West in America accelerated my awakening. Linda coached me on how to shift my frequency so that I could manifest anything I desired.

Leaping Into the Unknown

Soon after, I bought a one-way ticket to Thailand. I left behind my car, flat, boyfriend, business, and family following the loud call of my intuition. Over the next few years, I travelled through Cambodia, Bali, India, and Thailand, with an unexpected stint in Romania making CBD oil.

I worked with mentors and healers, explored plant medicine, shamanic practices, and energy work, and began piecing together my fragmented soul. The journey was and still is one of deep healing and self-discovery.

The Ongoing Path

Along the way, I learned I lived with symptoms of ADHD, complex PTSD and avoidant personality traits. Knowing this has helped me understand the triggers, emotional flashbacks, and challenges I’ve faced in relationships and self-esteem. I’m proud of what I’ve overcome but like anyone on the path to self-love, I’m still evolving. Healing ain't linear as they say, more spiral-like.

Today, I blend Shamanism, Hypnosis, NLP, sound healing, yoga, meditation, and movement into my workshops and courses, tools that help people shift perception, release old patterns, and step into their true, authentic selves.

Everything begins with a thought — and a thought can be changed!

Book an alignment call today and let's see if we can work together.

I believe in you!

All the love,

Geniene Azalea